This logo was created as apart of the re-branding of Responsible Communications PR firm, as to be released with their new website. The logo was to incorporate the new colour scheme of the brand while simply stating the name in a professional, classic way. The boldness of "responsible" juxtaposes the whimsy of the font and colour of "communications," coming together to represent the strong work of the business with the soft-edge that comes from working with exclusively socially responsible businesses.